As we are preparing for what is going to be the largest growth spurt in Get in the Loop’s history, by a country mile, (details on this to follow soon) I thought it was time we tell people what has made our early success possible and let everyone know what our team @ Get in the Loop truly stands by!
Our 4 pillars to continued success:
Listen:
In every relationship whether it be with customers, competitors, collaborators or otherwise, you, as a company or individual have an end goal right?
Of course you do; our method at Get in the Loop to always achieving our goal is simple: attach our adversaries needs to our goal.
I was frustrated with people thinking small and the idea that someone always had to win. I do not believe this to be true, rather, I firmly believe that everyone can win. Our team believes our product is so flexible, our offering so scalable and beneficial that we go into every meeting ears first. Our purpose is to find out what our Partners, fundraisers, Members or charitable organizations want from the relationship and find a solution that exceeds their expectations. We can ensure we achieve these goals without ever having to make a broken promise. If there is an issue, we help to resolve it, and then learn from it. Because of this culture we have been fortunate to work with and generate revenue for the likes of Moxies, Sparkling Hill, Cabana, Boston Pizza, The Harvest Golf Club, Eveline Charles, Gallaghers Canyon, FlightCentre.ca and many other nationally recognized brands.
“Listen with an intent to understand”, there is a lot to be learned.
Learn:
Get in the Loop is succeeding in an industry cluttered with failure. In order to succeed we have to continually listen, learn, improve, and make up for what our competitors lacked. For our members, we eliminate the spam emails like other deal sites. What we do provide the deal user is quality content from quality Partners. Our program also allows for members to select “Loops” (industries) they want to hear from; members can individually opt to hear about golf, restaurant, spa, health or all.
For businesses, taking 50% of 50% like other deal programs was not sustainable… FYI to all you groupon, twingo, smartsally or whatever other daily deal programs you use, not only do you get spammed all year, the companies you eventually buy from, LOSE MONEY… We decided to change that by building a premium membership for people who were active, super social and ultra responsible in their community. These are the demographics of what a Loop Member resembled; outgoing, regularly active individuals that were ready to buy a membership and receive reliable rewards on a regular basis. We learned from what the market was telling us; current “daily-deal” marketing programs were not sustainable. We innovated the service and are now offering a year round program benefitting everyone who is In the Loop. No more one day sales, printing coupons, or bringing a coupon book with you. With Get in the Loop you regularly receive daily and weekly offers from the best businesses in town, directly to your phone. All you need to Get in the Loop is a “smart” phone and remember to bring it with you when you go to our business Partners to redeem. If you are like me, you don’t go anywhere without your phone anyway!
“We learn from failure, not from success”, act and respond accordingly.
Act Fast
Acting fast has been the nature of Get in the Loop since the idea came to me. It took exactly 15 days for Get in the Loop to go from idea generation, feedback from friends, talking with golf courses, building an $800 website, and then selling my first Loop Membership 1 hour after turning the website live. One mantra we have at Get in the Loop is that “You miss every shot you don’t take” – Wayne Gretzky. Our team loves growing quickly and the new opportunities that have been presenting themselves. With this love comes a willingness to take risks, step outside the box and just do what feels right. Take for example our launch in our Second region Belgium. Does Belgium make logistic sense ? No, but it was an opportunity to learn and grow with a passionate team and we did it because we were confident we could make anything a success! When looking at tech you have two choices: act fast and get better or remain stable and eventually find a new job. We’re acting fast !
“If you spend too much time thinking about one thing, you’ll never get it done.” Act Fast, act decisively, and follow your heart.
Truly Care:
Since that first day our Golf Partners believed in a young kid with a vision to change the way golf was marketed. These partners took a “chance” and by doing so provided an opportunity for a dream and vision to be recognized. Our team at Get in the Loop is very appreciative for this and takes this opportunity very seriously. We are a passionate and compassionate team consisting of more than 11 unique individuals who have created a team culture of Truly Caring. We care about each other, our roles, our Partners & Customers, and also care to prove our believers right. Our philosophy here @ Get in the Loop is simple: Care about the people and companies you work with. It is also important to recognize that we are working in an industry (“Discounts”) that has been, for a lack of better word, TRASHED and tarnished. There are too many deal of the day companies killing businesses bottom line, spamming e-mail boxes and too many customers not getting their previously purchased coupons honored. We knew that to grow a sustainable business we also had to care. We had to care about the businesses we worked with and to find a solution in which everyone wins…. Lucky for us, we did.
Businesses benefit, members get offers from quality and reliable partners, we host awesome events and the one thing we are most proud of, we give back to organizations and charities that share our passion!
“without a sense of caring, there can be no sense of community”.
That’s it, that is all you need to be successful, a team full of kick ass individuals who are ready to listen, wanting to learn, naturally acting fast and most importantly – we truly care !
Matty Crowell 